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New Packaging Solution Extends Shelf Life
Time: 2010-07-07




ARPAC-Hefestus, USA LLC., Schiller Park, IL, launches ARPAC-Hefestus Gourmet - an innovative packaging solution for composed and premium desserts. ARPAC-Hefestus Gourmet's advanced technology enables dessert makers to pack a variety of delicate desserts and extend product shelf life significantly while maintaining its texture, appearance and mouth feel without changes.

According to a July, 2009 report by Innova Market Insight, the top positioning of new product launching in the desserts category is "no additives or preservatives" (21%). ARPAC-Hefestus Gourmet meets consumer's demand for extended shelf life without using any additives or preservatives.

The complexity of packing multiple desserts leads to short shelf life of delicate products. Most dairy and mousse desserts have a fragile texture that is easily damaged by other packaging technologies, such as vacuum packaging. Because of the problems that arise with packing multiple desserts via standard packing machines, manufacturers can be forced to resort to manual labor instead, resulting in higher costs and increased time filling and packing. This increased time also creates food-safety and shelf-life risks by increasing product exposure to open air.

While every chef and dessert manufacturer takes pride in their dessert creation and eye appeal, effective packaging can create a major obstacle to launching premium desserts in the market place.

"This is a breakthrough technology that will make a complete revolution in the gourmet deserts market," explains Oded Shtemer, CEO and President of Hefestus Ltd. "Not only it will extend product shelf life, it also will increase the volume capabilities for this category, while saving time and costs."

ARPAC-Hefestus Gourmet is an ideal packaging solution for premium desserts with multiple layers and toppings. It can combine many work stations' versatility, change easily from one product to another and allow adherence to recipes while maintaining attractive appearance and freshness. Moreover, this technology saves costs, labor and keeps stations hygienic. Further, it increases marketing speed and flexibility.

ARPAC-Hefestus specializes in providing advanced solutions for extending shelf-life. It develops and manufactures a wide variety of standard and custom-made top-sealing packaging machines, from manual to fully automatic lines, to meet the complex packaging requirements of processors and consumers.

About ARPAC-Hefestus
ARPAC-Hefestus USA is a joint venture between ARPAC LP of Schiller Park, Illinois and Hefestus Ltd of Cesaria, Israel. Hefestus Ltd. was established in 1993 as a manufacturer of customized primary packaging equipment for the food industry. They quickly evolved into a leading manufacturer of Modified Atmosphere Packaging (MAP) systems using a unique and internationally patented technology called Shelf Life Booster(TM) (SLB(TM)). Hefestus LTD has hundreds of successful installations throughout Israel, Europe, Asia and Africa.

ARPAC LP is a leading manufacturer of end of line packaging machinery based in Schiller Park, Illinois near to O'Hare International Airport. Established in 1971 the ARPAC product line consists of Shrink bundling, shrink wrapping, corrugated tray and case packers and erectors and a full line of automatic and semi-automatic stretch wrap systems.

ARPAC has over 20,000 installations worldwide. ARPAC and Hefestus have teamed up to form ARPAC-Hefestus USA to bring the SLB(TM) Modified Atmosphere Packaging technology to North America. All ARPAC-Hefestus MAP systems have been re-engineered for the US market and will be manufactured at the ARPAC facility in Schiller Park. ARPAC-Hefestus USA will also service and support every installation from Chicago and through a growing network of qualified packaging distributors.