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Portion Pack for Poultry
Time: 2017-01-24
LINPAC, a fresh food packaging manufacturer, has teamed up with Tesco and Cargill who is a leading supplier of chicken products to launch a new split pack for poultry that addresses portion control and food waste concerns.
The three companies have worked together to create a new perforated tray designed for two chicken breast fillets. The MAP tray then splits into two compartments allowing consumers to store the food as individual portions in completely sealed packs. The amount of food that goes to waste every year is unacceptable and emphasises more than ever how important it is for food companies, packaging manufacturers and retailers to work together to reduce the amount of food sent to landfill.
The new split packs have a specially designed perforation making it easier for consumers to separate the portions, without breaking the all-important seal. Consumers only use what they require, whilst keeping the remainder in the fridge with all the shelf-life and food safety benefits of an unopened pack. The research of WRAP shows the UK wastes 110,000 tonnes of avoidable poultry meat each year. Providing consumers with convenient portion and packaging solutions to help them reduce the level of waste is a welcome step. WRAP estimates that if similar packs were adopted across the whole market, up to 10,000 tonnes of food waste could be prevented.
The portion-sized packs are ideal for single-person households, which have increased by 30 per cent in recent years. The packs have been created following consumer based research carried out by Tesco, who identified a group wanting to see portion control introduced into poultry trays. According to Dr Mark Caul, technical manager for packaging at Tesco, the company has asked customers what they would like to see in the poultry sector and the response was very clear – portion control to help reduce waste in the home. Consumer convenience goes to the heart of this project.
The LINPAC tray has increased in weight by just less than 6 grams per pack due to its more complex design. However, the use of food safe recycled content from bottle waste has increased by over 91 per cent – reusing old packaging and turning it into new packaging. To offset the slight increase in pack weight, the new pack is predicted to make a significant contribution to food waste prevention with its unique convenience driven design. The calculation of environmental impact was made using WRAP data based on current Tesco market share.
Calculation from Tesco indicates that the packs could help prevent 1370 tonnes of chicken from going to waste every year with an associated 5490 tonne reduction in the carbon footprint. And it estimates a potential poultry waste prevention of 3100 tonnes and a carbon saving of 12,400 tonnes of carbon equivalent. According to Sam Hales, product design manager, Cargill has a strong focus on new product innovation and this project has allowed creating a pack which addresses convenience trends, whilst tackling portion control and food waste.
The LINPAC packs have been developed with recyclability and food safety in mind. They are manufactured using high levels of post-consumer recyclate, which has been supercleaned in-house at LINPAC & ensuring the packs exceed European food safety regulations.
Source: www.linpac.com