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Innovationparc - Best Opportunity to Show Industry 4.0 at SWOP 2017
Time: 2017-09-26
Currently, China is promoting its Made in China 2025 strategy – essentially the Chinese version of Industry 4.0, which aims to automate intelligent manufacturing in the future, allow for components and machines to communicate with each other, and for raw materials, machinery, plants, transportation and distribution to be efficiently integrated. This enables all systems to respond to ever-increasing customer demands and international competition. Whether applied in foods, drinks, medicines, cosmetics, non-food consumer goods, industrial products or in other end industries, the demand for innovative packaging solutions is increasing.
In response to these trends, Shanghai World of Packaging (SWOP) will introduce, for the first time, the "innovationparc" special zone onsite to highlight innovative packaging machinery and materials from all over the world. Visitors in the food, beverage, cosmetics and pharmaceuticals sectors will have the perfect opportunity to learn about innovations in their fields while developing new business ties. 
Focusing on the food industry, market experts anticipate thatby 2021 the sale of packaged food will rise by 19% to reach 121 million tons in China. In addition, the trend towards high-quality and safe food products will contribute to the rise in demand for innovative processed and packaged food products in China. Industry 4.0 will offer the chance tobetter control the increasingly complex production processes while producing in a more cost-efficient manner. Flexibility, individuality and safety will also improve. Many leading food processing companies have pre-registered to visit SWOP, including Pepsi, Yum!, Godiva, Ferrero, Oishi, Yili, Twinlings. Even famous food processing companies recognize the value of innovation, launching new, innovative products ever faster in order to lead in an increasingly competitive environment, both nationally and internationally.
China is the second largest pharmaceutical market in the world, forecasted to grow from $108 billion in 2015 to $167 billion by 2020, representing an annual growth rate of 9.1 percent. Total public and private healthcare expenditure reached $640 billion in 2015 and is expected to almost double to $1.1 trillion by 2020, as the Chinese government rapidly expands universal insurance coverage. Industry 4.0 will enhance the competitiveness of pharmaceutical companies. GlaxoSmithKline, AstraZeneca, Fresenius KABI, Takeda, INFINITUS, Walgreens Boots Alliance and other well-known pharmaceutical companies have pre-registered to visit SWOP to search for innovative pharmaceutical processing and packaging technologies.
As a member of interpack alliance, SWOP will not only provide a “supply and demand” platform for the packaging market, but most importantly will give all industry professionals insights into future packaging trends, through a series of special zones including “innovationparc”, “SAVE FOOD” and “FMCG Future Zone”. An estimated 1,000 exhibitors and 30,000 visitors will attend SWOP, the leading processing and packaging show in China and Asian region, from November 7-10 in Shanghai.
Exhibition booths are almost sold out. If you are interested inbeing part of innovationparc, please apply at www.swop-online.com soon. SWOP is also present on facebook at Facebook.com/swop.sh providing exhibition updates and announcements.
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Press Contact:
Ms. Echo Li
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel:    +86-21-61698337
Fax:   +86-21-61698301
Email: echo.li@mds.cn        
Website: www.mds.cn

Ms. Fiona Tsui
Adsale Exhibition Services Ltd.
Tel:    +852-25163523
Fax:   +852-25165024
Email: swop.hkpr@adsale.com.hk 
Website: www.adsale.com.hk

Ms. Zoe Wan
Adsale Exhibition Services Ltd.
Tel: +852-25163343
Fax: +852-25165024
Email: zoewan@adsale.com.hk
Website: www.adsale.com.hk

Ms. Cheng Jianying
China Center for Food and Drug International Exchange (CCFDIE)
Tel:    +86-10-82212866
Fax:   +86-10-82212857
Email: chengjy@ccfdie.org
Website: www.ccpie.org
Organizer Background Information

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd was established in Hong Kong in 1978. It is the organizer of Chinaplas which is Asia’s no. 1exhibition on plastics and rubber industries. Adsale is also the organizer of Sino-Pack, Sino-Label and Printing South China. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across 20 industries, including plastics &rubber, textiles & garments, building & lighting, power & electrical equipment, automobile & auto accessories, packaging technology & products, printing &labels, woodworking & furniture, heating &boiler technology and so forth, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has liaison offices in Beijing, Shanghai, Shenzhen and Singapore, with a staff of over 300.
China Center for Food and Drug International Exchange
China Center for Food and Drug International Exchange, as an independent institutional legal person, is a public institution affiliated to China Food and Drug Administration (CFDA). By centering on the functions and work priorities of CFDA, CCFDIE undertakes international exchanges and cooperation through non-governmental channels, organizes and implements international exchange and cooperation programs among enterprises, scientific research institutions, social organizations, foundations as well as foreign institutions.